Why Lithia Gains Success in a Digital World

Check it out!! Digital Dealer’s January 2013 publication features Rob Bennett, General Manager, and Charlie Brown, Internet Director at Lithia Chrysler Jeep Dodge of Eugene, unlocking the secret to success with in their store’s Internet sales strategy.

Lithia Chrysler Jeep Dodge of Eugene is the number one Chrysler Jeep Dodge dealership in sales volume in Oregon, beating out 29 other Chrysler Jeep Dodge dealerships in that state. They sold more than 2000 vehicles over the Internet in 2012 with a 50/50 split between new and used vehicles.

When asked how they drive traffic to their website, Charlie references the DMEautomotive Customer Journey as a key contributor to their success. “We also use DMEautomotive, out of Florida, to produce our newsletter and they are helping contribute to our success in driving up Internet sales leads,” he said. “DMEautomotive also does all of our direct email to customers. We have an extensive email list and they manage that for us very effectively, and that results in a substantial amount of sales leads.”

Discussing the shift to digital advertising, the guys also refer to MyLithia, Lithia’s dealer branded mobile app powered by DMEautomotive. They’ve increased their digital spend by 37 percent and their overall spending for the store is down by 3 percent, due to digital advertising being less expensive than traditional advertising. “We’re spending less to drive more sales,” said Rob.

Read more about Lithia’s Internet and Digital Sales experience at http://www.bluetoad.com/publication/?i=140353, in Digital Dealer’s January 2013 Cover Story.

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