The October Automotive Conferences: Who’s Where, What and Why?

Let us know what you think!

Which automotive conference(s) are you attending? - Which speakers are you excited to hear? - Where’s the place to be?! Who do you think will win the DSES Best Idea Contest?

_________________________________________________________________________________________________

 First Up! DrivingSales Executive Summit, October 21-23, 2012 Bellagio Hotel, Las Vegas, Nevada.

 DrivingSales is being put on the map this year teaming up with J.D Power and Associates for an automotive weekend to remember. The event is for Dealership Executives and created specifically to fuel Dealership Operators with cutting edge strategies and peer-to-peer collaboration. DSES wants the automotive industry to become inspired and provides key networking opportunities with the industry’s most successful innovators. They even have a Best Idea Contest! Have you implemented a great idea into your store? Submit it to the DSES contest!

Sunday, October 21, 2012 opens the conference with Dennis Galbraith, Executive Director of DrivingSales Data, presenting “Big Data: A Look at the Growing Importance of Data From a DrivingSales Perspective” and concludes with Luke Wroblewski, author and former CPO of BagCheck and former Chief Design Architect (VP) at Yahoo! Inc., presenting “Mobile Websites & Consumer Behavior: How your world is changing in the palm of your hand.” 

Keynote and breakout speakers and presentations include:

  • Florian Zettelmeyer, Professor of Marketing at NorthWestern University,“Advanced Marketing: The Economica of the Internet Inside the Dealership”
  • Rand Fishkin, CEO of Seamoz, “The art and science of advanced search engine marketing”
  • Jim Flint, Local Search Group, “Moneyball: Extra Innings”
  • Billy Beane, GM of the Oakland A’s,“MoneyBall Metrics: Discovering value in your data and delivering profit building strategies”
  • …And more!

The DrivingSales Best Idea Contest takes place from 11 a.m. to 12 p.m. on the first day of the conference. Participants will present their idea on stage and the winner and runner ups will be announced soon after! Prizes total to about $10,000. That’s some big money!

The Driving Sales Innovation Cup will happen from 3:15 p.m. to 4:15 p.m. on the same day. Just like the Best Idea Contest, The Innovation Cup participants will present their solution on stage and a panel of dealers will assess and determine the winner of the contest. Check out DMEautomotive’s Driver Connect Mobile App – It’s a finalist in the contest! Wish us luck!

There’s an incredible amount of opportunity at the DSES, and it’s jam packed with events and presentations. You’ll take away so many new ideas and have the driving inspiration and motivation you need to achieve your company goals!

Visit the DSES website for more information.

 

_________________________________________________________________________________________________

J.D. Power and Associates Automotive Marketing Roundtable, October 23-25, 2012, Bellagio Hotel, Las Vegas, Nevada.

This October conference, previously called Automotive Internet Roundtable, is a also a three-day occasion and one of the industry’s most significant marketing events. With over 1200 attendees last year, this years attendees will have the chance to collaborate with major automotive professionals, ranging from companies like Facebook, Google, Ford, MINI USA and Pandora, through Question and Answer sessions, networking gatherings and catered receptions.

To kick off the event, Tom Salkowsky, Head of Marketing at MINI USA, will share the awesome achievements and experience the company has embraced in the last 10 years. Supported by a non-conventional marketing approach, you can find out how MINI USA has thrived with the help of the digital and social world.

Events proceed through 9 p.m. that day.

The following day, Wednesday, October 24, 2012, presentations include: 

  • Taking on the World with Art & Science
  • The Multi-Screen Conundrum: Creating Brand Experiences that are Platform Agnostic
  • Integrating Entertainment and Technology while Preserving Safety in Vehicles
  • Are Automotive Brands Now Social Media Companies? Content Best Practices for Social Media Platforms
  • Eight Insightful Data Presentations
  • …And more!

Presentations and panels continue into the night.

To start off the morning on Thursday, October 25, 2012, J.D. Power will highlight trends, challenges and opportunities that the automotive industry faces in 2013. This is an important presentation to attend. Dozens of presentations and panels fill up the rest of the day. At 2:30 DMEautomtive’s CMO, Mike Martinez, is speaking on the panel, “Connecting with Millennials – The Next Generation Auto Consumers,” make sure to check him out! Lots of good info there.

The Marketing Roundtable concludes with “Deconstructing the Mobile Sound Byte” moderated by Sharon Knitter, Senior Director of Mobile at Cars.com, and discussed by four panelists, representing companies that range from Hooklogic to Mediacom.

With such a wide variety of Automotive, Social Media and Web based companies and professionals, you’re sure to leave this 3 day conference with some serious insight, data and hopefully some awesome connections. As the phrase goes, “it’s all about networking.” So get out there people! 

For more information visit the J.D. Power and Associates website.

 

_________________________________________________________________________________________________

 The 13th Digital Dealer Conference and Exposition, October 23-25, 2012, Mirage Hotel and Casino, Las Vegas, Nevada

With over 100 sessions, workshops and case studies, Digital Dealer is dedicated to Internet and technology solutions for franchised dealers and managers. It is the biggest technology-specific event for dealers and managers to learn how to use technology and the Internet to sell and service more vehicles, more profitably. 

The morning of October 23, 2012, begins with a Peer Networking Roundtable for dealership attendees only. An intro session, “Intro to the Fundamentals of Online Automotive Marketing: A primer for those who are in catch up mode,” is also taking place at the same time. The session is presented by the Manager of Industry Education at AutoTrader.com, Tori Morandi.

Digital Dealer also offers “Innovation hours” which are product demonstration set up in dating style and focused on the benefits that new solutions, applications and technology offer your dealership. Attending this session will inform you about 10 new products in just a matter of hours – sessions like this can help determine what products might be right for your store.

Digital Dealer sessions officially begin at 1:30 p.m. and run through 5:20 p.m. Sessions include:

  • How to Hook Shopper Online and Buyers on the Lot
  • The Seven Needs of online Buyers
  • Case Study: How JM Lexus is Using iPads in the Sales Process
  • Igniting your Service Department
  •  5 Simple Strategies to Sell More Cars Now
  • …And plenty more!

General Sessions begin much earlier on Wednesday, October 24, 2012, starting at 8a.m. Sean Wolfington. Chairman and CEO of The Wolfington companies will present a Case Study: How Dealers Integrate Traditional, digital, Social and Mobile Marketing to increase Sales and Service. He will reveal best practices of the most successful dealers and how they integrate multiple marketing mediums to sell, service and retain more customers for less cost.

Dozens of back-to-back sessions will continue after the General Sessions.

The final day of Digital Dealer is full of insightful and important presentations, from “Data Do’s and Don’ts,” “Rev Up Your Internet Advertising ROI” to “Real World Case Studies on how Dealers are Dramatically Increasing their Loyalty and Retention to Increase Service and Repeat Sales.”

By the way, Digital Dealer does a great job of implementing YouTube videos of the Digital Dealer Conference Presenters speaking about what you can learn in their session. Check it out on their website above the session details tab for each individual session.

Key speakers at Digital Dealer include:

  • Joe Castle, Founder and CEO of  SocialDealer, Castle Automotive Group, AutoCare Warranty Cooperation and Castle Capital Management LLC.
  • Jim Dunn, VP/GM of South Florida-based JM Lexus (The #1 Lexus dealership in the world).
  • Chris Ice, VP of Products at Xtime.
  • Todd Kinzle, CEO and co-founder of Auction Genius
  • Sta Zalud, Director of Dealer Services for NADA Used Car Guide
  • …And many more!

Visit the Digital Dealer Website for more information.

Leave a Reply

You must be logged in to post a comment.