Archive for March, 2011

The Evolution of the Automotive Dealership

Thursday, March 31st, 2011

Walk into any automotive dealership of twenty years ago today, you’d think you hopped into the DeLorean from the Back to the Future movies.  Dealerships had the look and smell of your grandparent’s den: floor-to-ceiling windows that shared walls with dark colors or wood paneling.Missy Jensen - DMEautomotive

The floors? Plain tile (usually white or beige)…the type you’d find in a grade school cafeteria.

The waiting area? A hanging photograph or an oil-based “likeness” of a popular vehicle sold at the dealership.

The customer service center? Not so much a center but a rather oblique room…a room filled with padded chairs and a cashier seated in a cage, waiting for you to pay for services rendered.

That was your father’s automotive dealership.

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How to Be Disciplined With Your Automotive Marketing

Tuesday, March 29th, 2011

A significant key to your automotive marketing success is discipline.  But how does your dealership create discipline for your organization to ensure that success?  The most effective way to build and encourage discipline is by establishing uniformity and responsibility across all your marketing vendors and internal marketing teams.Paul Ryan, DMEautomotive

As a car dealer, your marketing department consists of many moving parts…from those who handle the direct marketing campaigns, to the media buyer who is responsible for newspaper, radio and television ads, and others who may manage your internet/digital marketing efforts.

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