Customer Relationships: Putting It To Work for Your Dealership

In the automotive service marketing realm, customer relationship programs are essential to successful car dealer marketing.  From new vehicle sales to automotive service, dealerships are always looking for ways to reach out to their customers and improve upon customer loyalty.

By initiating customer relationship campaigns, a car dealership can augment their car dealer direct marketing plans and enhance their bottom lines.Missy Jensen - DMEautomotive

To do so, automotive dealerships can utilize the following tips as a solid foundation for their customer relationship initiatives.

  • Get back to your customer. All too frequently, customer relationship marketing can be a one-way street:  all talk and little response often leaves a dealership without a sale.  Dealerships can break through that wall and follow-up by any means available (email, direct mail or phone) to help foster a relationship.
  • Relevant updates. The key to any campaign is to keep your customers informed on any upcoming special, new car rollout or manufacturer-backed sales event.  But just remember one thing: it’s the quality of the message, not the quantity.  Flooding mailboxes and email inboxes can have a negative impact on current and future direct marketing campaigns.
  • Be involved. A locally owned dealership comes with a set of civic responsibilities.   Being an active, visible member of a community creates a sense of trustworthiness and dedication.  By taking part in charitable causes and other area events, you can help put your dealership in a positive light and generate local goodwill.
  • Document, document, document. When prospecting, data is collected to help shape future campaigns.  By compiling additional information (what vehicle they bought, when it was purchased and what brought them there, for example), your dealership’s future campaigns can be finely tuned and personal – helping you improve customer response and make repeat customers.

Creating a lasting relationship with your clients is a vital tool in any business plan.  Following up with your customers, providing relevant updates, being involved in the community and documenting additional data are just some key points to keep in mind when putting together a customer loyalty campaign for your dealership.

~ Missy Jensen, Social Media Manager at DMEautomotive

Missy designs, deploys and maintains the social media initiatives for DMEautomotive in an effort to increase brand awareness, distribute company and industry news, provide updates on products and services and promote consumer engagement. Missy enjoys the process of learning; researching and watching projects come to fruition!

Prior to her transformation into a web specialist and work with DMEautomotive, she has 10 years of experience in the marketing and communications industry. Missy served as the Director, Handicapping & Communications for a regional golf association and helped successfully launch and maintain a cutting edge technology-based ticket resale program on behalf of the St. Louis Cardinals.

Missy attended St. Lawrence University where she graduated Magna Cum Laude with a BS in Psychology. She also holds a Master’s Degree from Miami University in Oxford, OH. She can be reached at and check her out on LinkedIn.

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