Archive for April, 2010

The Service Department and the Angry Phone

Wednesday, April 28th, 2010

Each month, dealers spend thousands of dollars on marketing trying to drive traffic into their service departments. To a dealer, it is a beautiful thing when they see cars lined up in their service drive and hear the phones ringing at the service advisor stations. As a dealer, what more could you ask for?

Well here is what you are going to get…

If the lane is full and your advisors are busy helping those customers who drove their vehicle in or had an appointment, who is answering the phones and helping those customers who are calling in to set an appointment or ask questions?


3 Rules for Better Showroom Traffic Control

Thursday, April 22nd, 2010

Showroom traffic control is a vital aspect of successfully operating a car dealership and depends heavily on a dealerships sales process. Dealers spend thousands of dollars every month to get people to come into the store. Therefore, it’s critical for dealers to have an effective sales process in place. I am sure you’re thinking that you have a fairly effective process in place already…but, in today’s challenging economic times, there may be more you could be doing. I’ll provide you with 3 important rules to follow to increase sales and gross profits by establishing processes for showroom control.

Rule #1: Understand the customer’s vehicle needs and financial situation up front…to decrease the number of “pencils” and increase your bottom line.